About

Hi there. My name is Nicolas Griffioen (Nico for my friends) I’m born in Argentina but now I’m based in Amsterdam. Since a while now I have started my social media journey. Some of you might know me as the guy that shaved his hair on stage for an HTC phone at the Next Web Conference… yes, it’s me. (Check the video below)

On February 2011 Klout described me as:

[Explorer: Score 37] Actively engage in the social web, constantly trying out new ways to interact and network. You’re exploring the ecosystem and making it work for you. Your level of activity and engagement shows that you “get it”, we predict you’ll be moving up.

On May 2011:

[Specialist: Score 53] You may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is likely focused around a specific topic or industry with a focused, highly-engaged audience.

These descriptions are based on my Twitter activity and the kind of people I follow and follow me. But it’s not only that, since I graduated in August 2010 (BBA International Business at the Hogeschool van Amsterdam) , I’ve been spending some serious amount of time on increasing my knowledge on social media marketing and how to effectively engage with people in an online environment. I currently work as Social Media Associate for Spotzer Media Group, an international online ad agency based in Amsterdam and my job is to come up with social media strategies for small businesses.

In this blog I will describe my own development as professional within this industry, I will share experiences and tips based on projects I work daily and I will share my opinion and thoughts about great social media campaigns that capt my attention.

Feel free to follow me on Twitter, on Quora to exchange questions and answers and connect on Linkedin for professional matters. I share my favourite presentations on SlideShare and my favourite social media videos on Youtube. If you still prefer to contact me by email then use this: contact [at] nicolasgriffioen [dot] com

If you want to see me in action, check out this video taken at the Next Web Conference 2011. Read the story here.

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